Net Promoter Score (NPS) is a respected indicator of business growth. Net Promoter Score measures the willingness of customers to recommend a company’s products or services to others. It is used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand. A high score of 9 or 10 predicts growth within an organization’s given industry or market. A score of 6 or lower depicts negative customer experience and little opportunity for growth. Consumers that experience a low score could potentially damage the company’s reputation with negative word-of-mouth and are referred to as “Detractors.” Using the feedback, the ultimate goal is to increase a company’s number of “Promoters” while decreasing the number of “Detractors” to help improve the NPS. Often flexible packaging can influence the product’s NPS as the customer’s first interaction with a product.
Consumers make clear statements about the types of purchases they make. Sustainability is one of the key factors in helping consumers decide which product to choose. When evaluating sustainability, consumers consider four factors: recycling, down gauging, optimizing shape, and safety. … Continue reading
In our last blog, we explored how the earliest of cosmetic packaging can be traced to ancient Egypt. But what are the trends predicted for packaging in upcoming years?
Have you ever wondered when cosmetic packaging began to be utilized? Cosmetic containers, cosmetic boxes, and cosmetic vessels are all found in historical records as artifacts and reliefs in some cultures. These items are referenced in historical or archaeological literature in specific styles, shapes, and motifs.
Pyxis, a “cosmetic vessel” in Ancient Greece, was referenced as early as fourth century B.C. In Ancient Egypt, artifacts inscribed kohl tubes, “kohl” (ancient eye cosmetic) vessels and kohl spoons were created in stylized shapes relevant to Egyptian ideology and represented in specific hieroglyphics.
To stay on the leading edge of technology and offer the best packaging solutions to customers, manufacturers need to watch trends in other industries. An October 2017 survey, published in Packaging Trends by the Association for Packaging and Processing Technologies (PMMI), found that 22% of respondents from the meat, poultry and seafood segment are currently using flexible packaging for all products. Additionally, 62% reported that they plan to shift to more flexible packaging. PMMI concluded this trend is related to the benefits of flexible packaging – longer shelf life, convenience, sustainability, and innovation. … Continue reading
What do consumers want most from packaging? Consumers desire functionality, ease of use and convenience. What are consumers most dissatisfied with regarding packaging? Consumers show frustration with poor functionality, ease of use, and convenience. Where is the disconnect? … Continue reading
Liquipak specializes in functional, safe, cost-effective flexible pouch packages for liquids and gels of many types. Besides keeping the substance secure while still ensuring it is easily accessible by the consumer, liquid packaging also overcomes a variety of other unique challenges. With the right packaging, many consumers never have to consider these obstacles, though Liquipak is always considering new challenges and solutions. … Continue reading
How Packaging Communicates Value
Packaging does more than keep the product inside safe. Packaging is also the first thing that consumers see before they buy a product. The way a package is designed, the way logos and colors are used, the way the package is used, and other factors all affect a customer’s interpretation of the product. The right packaging can make a product more valuable and desirable, or the opposite.
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