What is the Definition of Flexible Packaging?

Flexible packaging has gained market share from rigid packaging as a result of a number of factors including advances in technology, lower costs due to lower materials consumption. The flexible packaging market has been driven by an expanding economy with businesses seeking more flexible packaging alternatives to market their products. A shift in trends and valuable packaging technology has helped make flexible packaging an affordable alternative to traditional, rigid packaging.

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Why Switch to Flexible Packaging?

There is no doubt that flexible packaging is a popular method for businesses to offer their products when selling to the public. But why have so many industries switched from singular rigid box packaging to flexible packaging? The are many reasons. It is lightweight and stores more in less space, maximizing your storage space and transportation budget. It is tough, effective, safe, and ecologically sound. In addition, it offers these benefits: … Continue reading

How does E-Commerce Influence the Packaging Industry?

The Internet has dramatically influenced lifestyles. At their fingertips, buyers have access to hundreds of products without ever leaving their home or office. With e-commerce, shopping is done visually only. Buyers can see packaging, read reviews, and view models to learn more about products. When reviewing your current package design, it’s crucial to keep buyers’ interests. The following factors can help determine how to best market your product to online buyers, so your package stands out from the rest. … Continue reading

What are the Benefits of Flexible Packaging?

Flexible packaging is defined as any package or any part of a package whose shape can be readily changed. It combines the best qualities of plastic, film, paper and aluminum foil to deliver a broad range of protective properties while employing a minimum of material. The industry continues to advance with products offering excellent marketability, value, ease of use, and printability. Because flexible packages are used to protect, market, and distribute a vast array of products, you can find them used for consumer, institutional, and industrial applications.

 

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Origins of the First Aid Kit: Helping to Heal Wounds for 130 Years

Today’s first aid kits have come a long way from their origins in 1888 when they were initially marketed for railroad workers. Workers laying cross-country track were frequently injured and, working in the middle of nowhere, they were very far away from medical help. In the 1800s, railroad work was especially dangerous. So dangerous in fact, that the railroads had surgeons onsite to treat severe injuries to workers building the railroads and working on the steam locomotives. … Continue reading

Focus on Beauty: Flexible Packaging is the Way of the Future

Through both the inventiveness in their ingredients and a dedication to sustainability in packaging, Korean beauty products are on the cutting edge of the industry, continuing to draw interest worldwide. With its commitment to innovation through research and development, Korean skincare is years ahead of the U.S. regarding both effectiveness and sustainability. … Continue reading

Two Ways Flexible Packaging Can Help Your Net Promoter Score

Net Promoter Score (NPS) is a respected indicator of business growth. Net Promoter Score measures the willingness of customers to recommend a company’s products or services to others. It is used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand. A high score of 9 or 10 predicts growth within an organization’s given industry or market. A score of 6 or lower depicts negative customer experience and little opportunity for growth. Consumers that experience a low score could potentially damage the company’s reputation with negative word-of-mouth and are referred to as “Detractors.” Using the feedback, the ultimate goal is to increase a company’s number of “Promoters” while decreasing the number of “Detractors” to help improve the NPS. Often flexible packaging can influence the product’s NPS as the customer’s first interaction with a product.

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