What are the Benefits of Flexible Packaging?

Flexible packaging is defined as any package or any part of a package whose shape can be readily changed. It combines the best qualities of plastic, film, paper and aluminum foil to deliver a broad range of protective properties while employing a minimum of material. The industry continues to advance with products offering excellent marketability, value, ease of use, and printability. Because flexible packages are used to protect, market, and distribute a vast array of products, you can find them used for consumer, institutional, and industrial applications.

 

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Origins of the First Aid Kit: Helping to Heal Wounds for 130 Years

Today’s first aid kits have come a long way from their origins in 1888 when they were initially marketed for railroad workers. Workers laying cross-country track were frequently injured and, working in the middle of nowhere, they were very far away from medical help. In the 1800s, railroad work was especially dangerous. So dangerous in fact, that the railroads had surgeons onsite to treat severe injuries to workers building the railroads and working on the steam locomotives. … Continue reading

Focus on Beauty: Flexible Packaging is the Way of the Future

Through both the inventiveness in their ingredients and a dedication to sustainability in packaging, Korean beauty products are on the cutting edge of the industry, continuing to draw interest worldwide. With its commitment to innovation through research and development, Korean skincare is years ahead of the U.S. regarding both effectiveness and sustainability. … Continue reading

Two Ways Flexible Packaging Can Help Your Net Promoter Score

Net Promoter Score (NPS) is a respected indicator of business growth. Net Promoter Score measures the willingness of customers to recommend a company’s products or services to others. It is used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand. A high score of 9 or 10 predicts growth within an organization’s given industry or market. A score of 6 or lower depicts negative customer experience and little opportunity for growth. Consumers that experience a low score could potentially damage the company’s reputation with negative word-of-mouth and are referred to as “Detractors.” Using the feedback, the ultimate goal is to increase a company’s number of “Promoters” while decreasing the number of “Detractors” to help improve the NPS. Often flexible packaging can influence the product’s NPS as the customer’s first interaction with a product.

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The Evolution of Cosmetics Packaging

Have you ever wondered when cosmetic packaging began to be utilized? Cosmetic containers, cosmetic boxes, and cosmetic vessels are all found in historical records as artifacts and reliefs in some cultures. These items are referenced in historical or archaeological literature in specific styles, shapes, and motifs.

Pyxis, a “cosmetic vessel” in Ancient Greece, was referenced as early as fourth century B.C. In Ancient Egypt, artifacts inscribed kohl tubes, “kohl” (ancient eye cosmetic) vessels and kohl spoons were created in stylized shapes relevant to Egyptian ideology and represented in specific hieroglyphics.

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Manufacturers Discover the Benefits Flexible Packaging

To stay on the leading edge of technology and offer the best packaging solutions to customers, manufacturers need to watch trends in other industries.  An October 2017 survey, published in Packaging Trends by the Association for Packaging and Processing Technologies (PMMI), found that 22% of respondents from the meat, poultry and seafood segment are currently using flexible packaging for all products.  Additionally, 62% reported that they plan to shift to more flexible packaging. PMMI concluded this trend is related to the benefits of flexible packaging – longer shelf life, convenience, sustainability, and innovation. … Continue reading