The Internet has dramatically influenced lifestyles. At their fingertips, buyers have access to hundreds of products without ever leaving their home or office. With e-commerce, shopping is done visually only. Buyers can see packaging, read reviews, and view models to learn more about products. When reviewing your current package design, it’s crucial to keep buyers’ interests. The following factors can help determine how to best market your product to online buyers, so your package stands out from the rest. … Continue reading
Flexible packaging has a wide variety of uses. To help you pinpoint which type of package will best fit your needs, let’s review the basics of flexible packaging and some of its most popular uses. … Continue reading
Flexible packaging is defined as any package or any part of a package whose shape can be readily changed. It combines the best qualities of plastic, film, paper and aluminum foil to deliver a broad range of protective properties while employing a minimum of material. The industry continues to advance with products offering excellent marketability, value, ease of use, and printability. Because flexible packages are used to protect, market, and distribute a vast array of products, you can find them used for consumer, institutional, and industrial applications.
Equipment, technology, and human resources all play a part in a business’ daily operations and decisions on how to reduce costs. These factors should be considered if you are thinking about taking the step to flexible packaging for your product. The following are four fundamental questions to help you get started. … Continue reading
Today’s first aid kits have come a long way from their origins in 1888 when they were initially marketed for railroad workers. Workers laying cross-country track were frequently injured and, working in the middle of nowhere, they were very far away from medical help. In the 1800s, railroad work was especially dangerous. So dangerous in fact, that the railroads had surgeons onsite to treat severe injuries to workers building the railroads and working on the steam locomotives. … Continue reading
Through both the inventiveness in their ingredients and a dedication to sustainability in packaging, Korean beauty products are on the cutting edge of the industry, continuing to draw interest worldwide. With its commitment to innovation through research and development, Korean skincare is years ahead of the U.S. regarding both effectiveness and sustainability. … Continue reading
Net Promoter Score (NPS) is a respected indicator of business growth. Net Promoter Score measures the willingness of customers to recommend a company’s products or services to others. It is used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand. A high score of 9 or 10 predicts growth within an organization’s given industry or market. A score of 6 or lower depicts negative customer experience and little opportunity for growth. Consumers that experience a low score could potentially damage the company’s reputation with negative word-of-mouth and are referred to as “Detractors.” Using the feedback, the ultimate goal is to increase a company’s number of “Promoters” while decreasing the number of “Detractors” to help improve the NPS. Often flexible packaging can influence the product’s NPS as the customer’s first interaction with a product.
Consumers make clear statements about the types of purchases they make. Sustainability is one of the key factors in helping consumers decide which product to choose. When evaluating sustainability, consumers consider four factors: recycling, down gauging, optimizing shape, and safety. … Continue reading
In our last blog, we explored how the earliest of cosmetic packaging can be traced to ancient Egypt. But what are the trends predicted for packaging in upcoming years?
Have you ever wondered when cosmetic packaging began to be utilized? Cosmetic containers, cosmetic boxes, and cosmetic vessels are all found in historical records as artifacts and reliefs in some cultures. These items are referenced in historical or archaeological literature in specific styles, shapes, and motifs.
Pyxis, a “cosmetic vessel” in Ancient Greece, was referenced as early as fourth century B.C. In Ancient Egypt, artifacts inscribed kohl tubes, “kohl” (ancient eye cosmetic) vessels and kohl spoons were created in stylized shapes relevant to Egyptian ideology and represented in specific hieroglyphics.