The cosmetics industry has seen unprecedented growth in the last decade. Product recognition is key to growing sales. You have the cosmetics everyone wants, so what is the best way to package it? Quite simply, use flexible packaging for cosmetics.
Why flexible packaging?
Your products to be your brand identifier. As a business owner, you have worked long and hard on perfecting that look and you need to send your product out into the competitive world of health and beauty. Flexible packaging for cosmetics can achieve this goal. Flexible packaging has many benefits, such as:
Material – Flexible packaging for cosmetics offers pliable material. It is lightweight yet durable. Best of all, these can be produced in multiple shapes and sizes. Products you may have had a hard time packaging in the past can now be packaged in flexible pouches, giving your liquids, gels, oils, and powders an attractive and efficient package.
Airtight Seal – Health and beauty consumers need safe and tamper-proof packaging. High-quality adhesives and barrier films have made it easier to ensure product integrity. This feature is crucial for products such as skin care and other related cosmetic products.
Space Efficient – Unlike rigid packaging, flexible packaging allows for more of the product in a smaller space. This factor gives the consumer the ability to get every last drop out of the container. It is more cost-efficient for the business and the consumer.
Travel and Sample Sizes – Single-use packets are an excellent way to solve multiple problems. The cosmetics industry understands that people want to try before they buy. Consumers love trying single-serving pouches of a cosmetic before buying full-sized packages. This approach can be integral to making a sale. Other consumers are looking to keep the space cosmetics take up while traveling to a minimum. And travel-size or trial size packets can use high-barrier, puncture-resistant film to keep the product safe.
The benefits of flexible packaging include improved safety, convenience, and lower environmental impact. In business since 1955, Liquipak offers multiple flexible packaging solutions for all your cosmetic needs. Our packaging is durable, attractive, brand-identifying, and cost-effective. We have the flexibility, just like our packaging, to accommodate a wide range of industry requirements. For more information about our services, contact us today.